Leadership Team

New McPherson is a digital media company with an outstanding record of developing and producing digital video communications products for corporate and government clients.

Specialising in tailored digital video solutions, New McPherson has worked with organisations as diverse as Myer, Telstra, Yalumba and WorkSafe in creating cost-effective communications solutions.

New McPherson has built a reputation as a reliable, adaptable agency which delivers innovative digital video products on time and to budget.

James McPherson, Managing Director

Trained as a journalist (BA Journalism, RMIT), James began his professional career editing regional weekly newspapers in Seymour and Cobram before honing his digital media skills with the Evening Standard, Daily Mail and Mail on Sunday in the United Kingdom. A communications all-rounder, James works across all aspects of New McPherson’s business, including product development, videography, post production and design. He also really, really likes Pinot and Riesling (particularly from Howard Park)

Colin Chee, Studio Manager

Colin Chee is an award winning independent filmmaker, photographer and a new media designer. He has a true artist's eye (as you can see from his camera work for Australia's First Families of Wine www.affw.com.au).  Col's musical background and artistic approach are borne out in his experimental music videos. During his experimentation with video, he won several local and overseas video awards: Australia Atom Award 2006, Melbourne Open Channel Video Award 2005, The 9th Malaysian Video Award 2004, Asean Short Film 2004 (Bronze)

New McPherson is a member of the AVPA