Latest News
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Thu, 10 Nov 2011New Mac scoops two AVPA gongs
The New McPherson team is chuffed to have picked up two gongs after our first crack at the Australian Video...
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Wed, 12 Oct 2011800 Million Heartbeats
We've been a bit quite lately. Truth-be-told we've been working on a lot of interesting commercial-in-confidence...
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Wed, 01 Jun 2011Making a case for giving: University of Melbourne
We were very excited to be engaged by the University of Melbourne to create a short film to anchor their May giving...
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Thu, 18 Nov 2010Hitting the right note at Myer's first AGM
We were very excited about this job!
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Mon, 04 Oct 2010Helping Drake International show its heart
We don't do a lot of TVCs but we recently had the opportunity to work with a limited budget to create a 30sec spot...
Latest News
Hitting the right note at Myer's first AGM
We were very excited about this job!
The brief: create a visual essay of Myer's top growth stories for presentation at Myer's first AGM as a public company. The film needed to be closely aligned with the annual report: classic, photographic/cinematic and understated.
With just four days for shooting we managed to squeeze in filming in QLD, NSW and comprehensively shot the new Myer Melbourne store (which is amazing if you haven't seen it) along with many side trips to distributions centres and suburban stores.
Shot exclusively on DSLR with the assistance of a portable dolly (which surprisingly travels well) the short film is tied together by original music from Matthew Crawford.
It was great working with many patient Myer team members and customers who voluteered to be a part of the project and didn't flinch at retakes.
