New McPherson is a digital media company with an outstanding record of developing and producing digital video communications products for corporate and government clients. Specialising in tailored digital video solutions, New McPherson has worked with organisations as diverse as Myer, Telstra, Yalumba and WorkSafe in creating cost-effective communications solutions.
New McPherson has built a reputation as a reliable, adaptable agency which delivers innovative digital video products on time and to budget.
"Creation of 12 videos showcasing a dozen of Australia’s finest wineries might at first glance sound like a dream assignment and in many ways it was. However imagine trying to create a fresh approach for each winey given a series of similar values and you start to get a sense of the challenge involved.
New McPherson rose to that challenge and produced 12 superb videos in terms of quality, content and scope and managed to capture the individual character of the winemakers, demonstrating their genuine sense of passion, pride and distinctive regionality.
The team is professional and focused yet at the same time open to comment and willing to embrace new ideas and opportunities.
It is a much used cliché but they really do go that extra mile. Actions speak louder than words so suffice to say New McPherson will be our first choice for future program development."
Roger Ringwood
Australia’s First Families of Wine
www.affw.com.au
James McPherson - Principal
Trained as a journalist (BA Journalism, RMIT), James began his professional career editing regional weekly newspapers in Seymour and Cobram before honing his digital media skills with the Evening Standard, Daily Mail and Mail on Sunday in the United Kingdom. A communications all-rounder, James works across all aspects of New McPherson’s business, including product development, videography, post production and design. He also really, really likes Pinot and Riesling (particularly from Howard Park)
Colin Chee, Digital Media Producer
Colin Chee is an award winning independent filmmaker, photographer and a new media designer. He has a true artist's eye (as you can see from his camera work for Australia's First Families of Wine www.affw.com.au). Col's musical background and artistic approach are borne out in his experimental music videos. During his experimentation with video, he won several local and overseas video awards: Australia Atom Award 2006, Melbourne Open Channel Video Award 2005, The 9th Malaysian Video Award 2004, Asean Short Film 2004 (Bronze).
Jonathon Sumner, Digital Media Producer
Jono is the latest member of the New McPherson team. He's a bit of a comedian, a digital video gun and is easily the best person in the office at the Wii. We don't give him too much grief about his red hair.
Shane Marden, Digital Media Producer
An experienced videographer, Shane has a Masters of Multimedia Design from Swinburne. Shane has focussed his skills on motion graphics, editing, web and information design, complementing his experience in the exploration of the visual aesthetic. A trained photographer, Shane has published a photography book focussing on the beauty and tragedy of the people of Tibet, with a forward written by the Dalai Lama himself. Check out Child of Tibet online and buy a copy - you won't regret it.
